[Updated] YouTube TV 'NFL Sunday Ticket' price concerns emerge after Google reportedly bags rights to air

New updates are being added at the bottom of this story…….

Original story (published on December 21, 2022) follows:

NFL Sunday Ticket is a subscription-based television package that offers live and out-of-market broadcasts of National Football League games every Sunday.

The sports package is currently owned by DirecTV, a subsidiary of AT&T, and is popular because it allows fans to witness matches that are not played by their local teams.

YouTube TV ‘NFL Sunday Ticket’ pricing concerns

According to a Wall Street Journal report, Google is in advanced talks with the NFL to bag the airing rights for NFL Sunday Ticket on YouTube TV.

This has raised concerns among subscribers and fans of the NFL about its potential impact on the price of the YouTube TV subscription which costs $65 per month at the moment.

I’ve had @YouTubeTV for about 3 years now and I just know they’re about to stick it to me with another price hike. #NFLSundayTicket
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YouTube TV price finna shoot up crazy now that they finna get Sunday ticket they value as a service going up. don’t be surprised if it goes up to around 90 a month
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Currently, AT&T’s DirecTV holds the rights to the NFL Sunday Ticket package which is priced at $70 per month. However, it is interesting to know that they have announced price hikes starting next year.

Some have suggested that Google should offer a separate app or add-on for NFL Sunday Ticket rather than requiring users to buy an entire streaming subscription.

This would allow those who are only interested in NFL games to avoid paying for any additional content that they do not want.

I hope I can just subscribe to Sunday ticket without subscribing to YouTube tv, I already have hulu live
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On a brighter note, a Twitter user claims that the pricing for YouTube TV may stay the same even after the NFL Sunday Ticket’s inclusion.

While concerns about the price increase persist among subscribers, it will be captivating to see the outcome of this matter.

It is worth noting that Google has not made any official statement and it is not yet clear if the potential airing rights acquisition for NFL Sunday Ticket will affect the price of YouTube TV.

We hope that Google understands the demands of its subscribers and provides an offer that is lucrative for both parties.

Watch this space as we’ll update it with noteworthy developments in the future.

01:11 pm (IST): NFL Sunday Tickets will now be offered on YouTube Primetime Channels and as an add-on package on YouTube TV as well, starting next season.

It’s been brought to users under a brand-new method that will let them subscribe and access their preferred streaming providers’ content.

Additionally, it will help eliminate the need to switch between different apps. As it will help enable users to manage their subscriptions and watch their content all in one location.

This has also been confirmed by YouTube support.

NFL Sunday Ticket will be available 1️⃣ on YouTube TV as an individual network subscription/add-on to your Base Plan or 2️⃣ as a standalone offering through YT Primetime Channels. we appreciate your feedback though!
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03:58 pm (IST): NFL Sunday Ticket 2023 season is coming to YouTube and YouTube TV in September and Google has announced that there will be some special offers for TV subscribers. More on that here.

06:09 pm (IST): YouTube TV support said that they’ve increased the price of their plan in order to provide users with best possible experience.

Note: You can also check our dedicated YouTube bugs and issues tracker.

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